Gaming is one of the biggest things going right and it just continues to grow. It’s a no brainer that Monster would want to get its feet into the gaming arena once again. They made an attempt with EA Sports a couple of years back but this time have teamed up with Johnathan Wendel. Wendel is founder of Fatal1ty Gaming Gear and also a 12x world champion gamer. If anyone would know gaming it has to be this guy. Based on this collaboration we should be seeing a line of new audio products by around the holiday season.
MONSTER® Enters Gaming – Announces Partnership
with Gaming Great Johnathan ‘Fatal1ty’ Wendel
Los Angeles, CA, June 29, 2015 – Monster® the world leader in high-performance headphones, announced at E3 a partnership with Johnathan ‘Fatal1ty’ Wendel, 12x world champion gamer and founder of the award winning collection of Fatal1ty Gaming Gear products. Under the agreement, Monster and Fatal1ty will collaborate on the design and technical specifications to bring to market “Fatal1ty by Monster” audio solutions and gaming products. Each product will be designed to bring features gamers need at a price they can afford while delivering the highest level of performance in its category.
“I wanted to partner with Noel Lee, the Head Monster and founder of Monster because of his leadership in innovation and product expertise and the fact that
he designs the best headphones in the world. I’m always on the lookout for innovations that will give me that extra competitive edge, and by teaming with Monster, Noel brings his vast expertise and engineering resources to gaming, creating products purpose built to help deliver gamers the competitive advantage” said Johnathan ‘Fatal1ty’ Wendel. The 12x World Champion gamer also added; “Noel has created countless innovations in consumer electronics and knows what it takes to win and how to bring winning products to market. Of importance to me is that Noel is also on the same page when it comes to supporting gaming events and the gaming communities that make all this possible.”
Head Monster Noel Lee stated; “Monster has been interested in bringing it’s technology to gamers for quite some time and partnering with Fatal1ty brings us front & center into the gaming community and enhances our understanding of the technology and products that a World Champion gamer needs to win”. Noel further added; “I will drive my product development teams to deliver even beyond that criteria, and will be an integral part in designing a range of audio solutions and headsets for gamers. Many of the Fatal1ty Monster headsets will incorporate Pure Monster Sound™ technology while remaining at a price point gamers can afford.”
The collaborative design process between Monster and Fatal1ty is under way and all products designed under this partnership will be co-branded as “Fatal1ty by Monster.”
The first products of this union are slated to reach market in time for the 2015 holiday season.