After checking them out at CES VRTIFY continues to push further in bringing music to the forefront of virtual reality and augumented reality. VRTIFY is accessible through a variety of ways either mobile phones or VR headsets. Read more below about their latest venture.


The first of its kind AV/AR music channel for Hip Hop and Urban entertainment artists: “VR MEETS SOUL”

LOS ANGELES – JANUARY 23, 2017 – Digital Mind State and VRTIFY are proud to announce the partnership and launch of UrbanWorld Music. Powered by VRTIFY, this is the first of its kind AV/AR music channel to focus on Hip Hop and Urban Entertainment content.

Music ranks amongst the most popular content type in VR, which is consistent both creatively and technically as VR is perfect for quick viewing periods, enduring about the length of your average song. Hip Hop and Urban music generate more than $10 billion per year and according to SLMG’s research, its customer base is over 45 million Hip Hop consumers between the ages of 13 and 34. This group has $1 trillion in spending power and will play a key role in the adoption and consumption of VR content.

Together, the companies will leverage their respective strengths – including VRTIFY’s patented technology and Digital Mind State’s deep music expertise with both music labels and indie artists to drive innovation in VR/AR and Urban music. In advance of the upcoming launch of UrbanWorld Music, the companies are empowering musicians to create experiences, connections and immersions with immersive technologies and make this content available to consumers nationwide.

Unique to this partnership, UrbanWorld Music will invite consumer brands to partner using an integrated approach to connect their brands and products to both artists and consumers. “We are pleased to partner with VRITFY and its superior VR technology, which will empower artists to connect with fans in ways that has never been done before,” said CEO of Digital Mind State, Mike Johns. “Urban entertainment has always been trendsetting, and now we are excited to develop the most compelling content in VR that the world has ever witnessed.”

“We continue to transform and expand music content in new and revolutionary ways,” said VRTIFY Founder and CEO, Facundo Diaz. “We are thrilled to partner with Digital Mind State to deliver the first-ever Hip Hop and Urban Music VR content experience for fans to enjoy.”

Joining this partnership, Digital Mind State names former CEO of Revolt TV Keith Clinkscales chairman of its new Advisory Board. Mr. Clinkscales has more than 30 years of experience using data and technology to transform companies and drive growth.

“I look forward to bringing new entertainment content to the VR space and tapping into new ways to connect brands and music content producers with VR fans,” added Keith Clinkscales.

Over the course of his career, Mr. Clinkscales helped launch Vibe Magazine with legendary music producer Quincy Jones, where he also served as CEO. Since leaving Vibe, Clinkscales has served as Senior Vice President & Head of Content Development for ESPN. Lastly, he served as CEO at Revolt TV which was founded by music mogul Sean “Diddy” Combs as an entity of Comcast Corporation.

Other members of the advisory board range from music, payment solutions to consumer lifestyle brands. While they hail from a variety of backgrounds, the members are all experts and decision-makers in finding and creating disruption in the VR/AR market. The inaugural UrbanWorld advisory board members are listed alphabetically below:

Dwayne Robinson, Interscope Records – Dwayne leads Innovation Strategy by combining his knowledge of the emerging technology landscape with a proprietary methodology.
Joseph Pappano, Vanity Entertainment Solutions – Joe has a very diverse background and in-depth knowledge of the payment industry ranging from Merchant Acquiring, Card-Issue & Servicing, Agent Bank, and Third Party Processing.
Ryan Tsui, Aircom Audio – Ryan has over 20 years of overseeing sourcing and manufacturing; branding, sales, and marketing; distribution and logistics and has created and patented a high-end, live music sound perfect for the VR experience.
Shannon Bowers, Strategic Group – With over 20 years of advertising experience, Shannon works to unearth innovative and scalable new business models for the agency and its clients.

You May Also Like