Looks like the action camera segment is really starting to heat up with each new player in the market trying to outdo the veterans. Of course for the consumers, this is great news as increased competition usually means more features and better value for us. With that said, one of the newest players in the market is the iON Action Camera which comes in several different flavors.

The base model is the iON Air Pro HD which will film video at full HD (1080p) recording, 170-degree wide angle lens, water-proof up to 30ft (without need of a bulky case), and still image capture 5mp at specific time intervals. The model I’m really interested in however is the iON Air Pro Plus WiFi which includes a ton of extra accessories as well as the WiFi Podz which allows you stream video in real time to your smartphone as well as being able to upload directly to social networks.

Another thing I like about the iON units are that they aren’t just plain gray boxes with no sense of style. These iON players actually look really good visually in both design and easy of use, featuring 1-touch operations.

A quick search on Amazon shows that you can get the iON cam for as little as $259 which is really aggressive pricing when compared to other action cams. For more details, check out the official press release below or hop on their website here.

Press Release

The iON Air Pro™ Wi-Fi is a nifty little action camera that allows you to document your every recreational, sporting or holiday experience and then share it by wirelessly uploading it to Facebook or YouTube…all in an instant!

An adrenalin fueled winter holiday on the piste is the perfect way to let down your hair down and blow off some steam this winter! If you’re lucky enough to be heading off to the white stuff you’ll want to ensure you capture every moment and the iON lets you do just that.

You can keep your eye on all the action with this lightweight and compact winter must-have (weighing just 130g) the iON Air Pro™ Wi-Fi stows away in even the smallest holiday holdall, leaving plenty of room for your snow gear.  If you’re tearing down the slopes, the one click start/record function makes it quick and easy to operate, while the brief vibration alert provides assurance that the camera is recording.  iPhone or Android compatible with its free app and with a fully waterproofed (to 10m) built-in casing the iON Air Pro™ Wi-Fi is both durable and easy to use, whether you’re 5 or 85.  The wide angle lens records in HD 1080p video resolution with a field view of up to 170 degrees and can also capture high quality 5 mega pixel stills.

If après ski is more your thing then you can take the iON with you to film the nightlife and your selection of tipples, either by keeping it attached to your helmet or by holding it in your mitts, you can even  pass it  around the group to capture those unforgettable magic moments.  Thanks to the wireless live-streaming option, connect to any smartphone or tablet and you can share with friends back home!  More adventurous holiday makers will enjoy using the CamLOCK™ System which attaches the camera onto any helmet, bike frame or snowboard and swivels to record from all angles without the need to re-mount the camera.

What’s more, every iON Air Pro™ Wi-Fi purchase comes with 8GB of free storage through its iON CLOUD™ to provide a virtual video library to share with family and friends at any time, from anywhere in the world.

Priced at £299, the iON Air Pro™ Wi-Fi includes the basic camera, Wi-Fi PODZ™, universal power cable, USB & AV cables, mini tripod stand, CamLock™ system and Helmet & Bike Kit for mounting onto sports helmets and bike frames.

iON Air Pro™ Wi-Fi is available at Selfridges (London & Manchester) Comet, Amazon.co.uk, Tesco.com and iontheaction.co.uk. Other stockists include crookedimaging.co.uk, actioncameras.co.uk and wexphotographic.com

The free smart phone App for wireless uploading of footage to social media sites can be downloaded from iTunes (search for iontheaction)

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