If you are looking for a company that has the consumer in mind first hand its
Massdrop Drop. They have gone ahead and went through a rebranding that includes a new name and a variety of Drop products they think will be appealing to their fanbase. This ranges from apparel to audio and of course to tech.
Massdrop Evolves Brand to Become Drop,
Launches New User Experience to Enable Passions and Products
Drop announces line-up of products across audio, apparel, outdoor, and tech, tapping into insight-driven design.
San Francisco, April 29, 2019 – Drop (formerly known as Massdrop), the innovative company that uses data and insights from enthusiasts to develop next-level products, today announced a comprehensive rebrand as well as a new line-up of marquee Drop-created products.
As Drop, the company reinforces its commitment to empowering people to find and fuel their passions through products and connection. From music to the outdoors, to cooking, to fashion, Drop’s new visual
identity, immersive user experience and premium, inventive products aim to deepen people’s personal experiences with the things they love to enjoy.
“We’ve grown immensely since we first launched Massdrop in 2012. We began with a hypothesis that if we tapped into the power of the internet and communities, we could ultimately understand the types of
products and experiences that enable any person to follow their interests,” says Steve El-Hage, CEO and Co-founder of Drop. “Over the years, we’ve created a completely new way of designing products
through data and insights. As Drop, we’re able to take that to the next level with new signal collection capabilities.”
New products include:
• Drop Wireless Headphones: An audiophile sound in a wireless package, this headphone is the
first to be an exclusively Drop-designed headphone. These headphones use Bluetooth 5.0, the
latest Qualcomm® Bluetooth chipset, and THX Achromatic Audio Amplifier (THX AAA™)
technology, which is known for delivering the world’s highest fidelity audio with infinitesimally
low levels of noise, distortion and power consumption.
• Drop Men’s Denim: Using a 15-ounce medium-slub indigo denim — a once-in-a-lifetime find
from Yoshiwa Mills in Okayama, Japan, these jeans also feature intricate detailing and an
• Drop Women’s Denim: Featuring a beautiful 11-ounce rope-dyed denim from Japan’s Kurabo
Mills, these high-rise relaxed skinny jeans have a flattering fit and an authentic vintage feel.
• Drop Merino Hoodie: This Hoodie is designed to be endlessly wearable everywhere from the
couch to the office. It’s made of naturally thermoregulating merino wool and makes a great
layering piece on and off the trail.
• Drop + NuForce Move Wireless In-Ear Monitors: The Move features a Knowles full-range
balanced armature driver per ear to deliver clarity and full-range sound, and uses Bluetooth 5.0
technology as well as the latest AAC audio codec support to provide superior sound quality and
low latency with supported devices. Along with up to six hours of battery life from the Move
IEMs, the charging case provides three extra charges for 18 additional hours of listening and
• Drop SHIFT Mechanical Keyboard: Drop’s first full-sized keyboard, the SHIFT is the latest addition
to its family of mechanical keyboards. Just like Drop’s CTRL and ALT keyboards, the SHIFT
features a sleek aluminum case, customizable RGB backlighting, a fully programmable layout,
and hot-swappable switch sockets.
• Drop + Terzuola Cyrus Persian Folding Knife: Drop’s second collaboration with Bob Terzuola—
known as the godfather of the tactical folder, the Cyrus features an upswept Persian-style blade
made from premium S35VN stainless steel, the most balanced steel on the market.