Fitbit recently unveiled that they are releasing not one but three new devices into its fitness portfolio. Each one has its distinct way of standing out and look to keep you in track of your goals in every way possible. I can’t believe its been 10 years since Fitbit first jumped on the scene and has kept it pushing ever since no matter what other competitors have come and gone.

Fitbit Ionic Smartwatch

Ionic looks to showcase an evolution of Fitbit as it will bring about a new system called Fitbit OS. This will also incorporate App Gallery which will give you an array of different apps to your liking. From Pandora to Starbucks to various WatchFaces. I mean we have seen this done on other smartwatches and fitness trackers before but it will be interesting to see how Fitbit runs with it.

Fitbit Ionic Smartwatch will still have everything you love from their fitness trackers such as activity and sleep tracking, and give you all this on 4+ days of battery life. It will be bringing to the table such features as GPS, a stronger heart rate sensor, music storage, and contactless payments.

Pricing and availability of colors, styles

Fitbit Ionic is available for presale today on and select online retailers tomorrow for $299.95. Ionic will be available in stores worldwide beginning October 2017, including major North American retailers Amazon, Best Buy, Dick’s Sporting Goods, Kohl’s, Macy’s, REI, Target and Verizon. It is available in three stylish color combinations inspired by elevating everyday neutrals that fit seamlessly into your life: silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band, or burnt orange tracker and clasp with slate blue band.

  • Classic accessories in blue gray with silver gray buckle, charcoal with smoke gray buckle, and slate blue with burnt orange buckle – $29.95
  • Two-toned breathable Sport Band accessories in blue gray and coral, black and charcoal, or cobalt and lime – $29.95
  • Hand-crafted and perforated Horween leather accessories in cognac and midnight blue – $59.95

Fitbit Aria 2 (WiFiSmart) Scale

Its been quite awhile since Fitbit has released a scale but it’s definitely welcome. The Aria 2 brings multi user functionality, wireless syncing on a sleek glass design. You will be able to track weight, BMI, lean mass, and body fat %. It is also water resistance and has a clean-looking backlit LED display. You can set goals on the app and get those results synced right up to your fitbit tracker.

Pricing and availability

Fitbit Aria 2 is available in black and white for presale today on for $129.95. Aria 2 will be available on and at retailers worldwide beginning Fall 2017, including Amazon, Best Buy and Brookstone in North America.

Today, Fitbit also announced Fitbit Ionic, Fitbit Flyer and its new premium guidance and coaching offering. See all press releases and download images at



Fitbit Flyer Headphones

This is a new category for Fitbit. They have been known for making activity trackers but never jumped in the crowded headphones market. I mean if Fitbit does fitness why wouldn’t they try a hand in this market right? Flyer wants to pull you away from your smartphone and works with the upcoming Ionic smartwatch. Putting both together will eliminate the need for streaming tunes from your phone. They are slated to give you 6 hours of battery time and even have a quick charge feature in 15mins time.

Pricing and availability

Fitbit Flyer is available in two colors, lunar gray or nightfall blue, for presale today on and select online retailers tomorrow for $129.95. Flyer will be available in stores worldwide in October 2017 and at major North American retailers such as Amazon, Best Buy, Brookstone, Nordstrom and Target.

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