We had the pleasure to be invited to collection that Pepsi collaborated with various brands and fashion designers. I know when you hear Pepsi, the last thing you are thinking of is clothes or branding on anything but their cans of soda. Checking out the designs though, they all seem to have out pretty good. They had different taste for everyone from the loud and rich colorways of Pepsi’s signature red, white, and blue or more subtle and simple like on one of the brands called GoodLife. Artists such as Ricardo AKN, Merijn Hos, Zosen, Hattie Stewart(her doodles are sick!) were on hand and you can see how they made their work come to life. They also worked with Bang & Olufsen to create artistic versions of their Form 2i on-ear headphones as well as a custom version of their BeoPlay H6 model.
It was a interesting collabo by all means and glad we were able to get a chance to check out the collection. SHUT brought you skateboards, Del Toros gave stylish shoes, Original Penguin provided bright eccentric colors, and B&O Play with the banging earphones. Also this collection is supposed to get you geared up for soccer season with the World Cup which we know is in full swing.