Just a few weeks ago we got our first look at the Spidey Tracker and also how this Samsung would play a major role in this. Devices such as the Galaxy Z Flip, Galaxy Z Fold, and Galaxy Watch would be featured in the movie being utilized with said tracker.
Now we get to see how Spider Man creates and chooses the ultimate device to help with the constant battles he taking on while protecting the citizens of New York City.
In this new cinematic spot, we get to see Spider Man use the Fabricator machine that we got to see used in Far From Home and No Way Home. It is crafting a phone that should help solve a problem where others would get damaged easily.
Also in the teaser we get to see how Ned uses the Spidey Tracker to keep tabs on Spider Man. There also some Easter Eggs spread throughout this teaser as well. Can you spot them? Also a bigger story will be unveiled at Samsung Unpacked on July 22nd.
Samsung Expands Sony Pictures’ ‘Spider-Man™: Brand New Day’
Collaboration with New Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Actor Jacob Batalon reprises his role as Ned Leeds in the campaign and joins TeamGalaxy as Samsung’s newest ambassador
Today, Samsung is premiering the next chapter of its recently announced collaboration
with Sony Pictures’ Spider-Man: Brand New Day. The film is set to be released
exclusively in theaters on July 31.
Directed by Emmy-nominated filmmaker, Marvel alum, and acclaimed production
designer Kasra Farahani, the new campaign video showcases Spider-Man as he fights
crime and puts his phone through the wear and tear of superhero life. In the spot, the
Fabricator creates a number of devices for Spider-Man built to stand up to the pace and
unpredictability of life behind the mask. The teaser hints at what’s to come from
Samsung Galaxy’s next chapter while Ned Leeds uses Spidey Tracker to stay on
Spider-Man’s trail. Spider-Man fans should also keep an eye out for a range of exciting
easter eggs hidden throughout the teaser.
The new brand spot, set in Peter Parker’s apartment, tells an original story that blends
product innovation with actual clips from Spider-Man: Brand New Day, giving fans a
peek into the highly anticipated film before its theatrical release on July 31. Today’s
creative rollout teases a larger story that continues during Samsung Galaxy Unpacked
on July 22.
“Spider-Man has always represented ingenuity, resilience, and seeing possibilities
where others don’t. That made the partnership with Sony Pictures a natural fit for
Samsung Galaxy, a brand built around innovation that helps people do more every day,” said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience at Samsung Electronics America. “The most successful partnerships create stories fans genuinely want to experience, with technology integrated in ways that feel natural to the characters and stories they love. This collaboration gave us the opportunity to create an exclusive brand film for fans that brings Galaxy foldables naturally into Spider-Man’s world through an original story – showcasing our innovation in a way that feels authentic while complementing the excitement of the upcoming film.”
