Two big names in the gaming space Alienware and Twitch are taking their talents to one of the busiest commuter hubs in NYC which is Grand Central Terminal . It is estimated that over 750,000 people travel or use this station on the daily. So it makes for the most epic area to get eyes on this “Artifact”.
On the outside The Artifact is mystifying just by its sheer size . Once you step through the doors is another story. Up to three players can team up and try to take on this unique experience as you transform the environment around you. Do great and achieve a grand score and freedom or score low and be banished to the dark realms(im kidding). But I tried it 2x and its a fun time. Its great to have three people as if even one or two it will work the same as three. Also make sure you take your group picture at the end. All this powered by one of Alienware’s Desktop PCs.
If you are unable to come out to Grand Central Terminal, you can still participate via the various streamers that will be interacting with The Artifact. That would be Valkyrae, Symfuhny, and Ludwig. They will be hosting daily and doing a multi stream on Halloween.
Whether you are in person or online via Twitch you have an opportunity to win some Alienware gaming gear.
You can check our walk through of “The Artifact” on Instagram / TikTok
Prizes include Alienware gaming peripherals, backpacks, and a grand prizei of 4x custom Alienware Area-51 Gaming Desktops valued at ~$5,000 each. Every participant, whether on-site or online, has a chance to win.ii
This collaboration between Alienware and Twitch celebrates gaming culture and innovation, uniting fans worldwide in a shared journey to explore new worlds. “The Artifact is more than an activation—it’s a celebration of what’s possible when technology and cultural creativity come together,” said Shannon Baxley, Global Marketing Leader at Alienware.
Event Details:
- Location: Vanderbilt Hall, Grand Central Terminal, New York City
- Dates: October 27–31, 2025
- Hours: Noon–8 PM ET (Mon–Thurs), Noon–6 PM ET (Fri)
Digital Streams:
- Dates: October 27–31, 2025
- Times: 6–8 PM ET (Mon–Thurs), 4–6 PM ET (Fri)
