Starting off the party right at IFA is Samsung with new portable speakers. They are called Sound Tower and come in two different models ST50F and ST40F. These are for those that want to fill the dance hall, BBQ, or even just the living room.

Portable and Built to Last

Designed for versatility, the Sound Tower’s bold, geometric form, integrated lighting and transport-ready build make it as visually striking as it is functional. It redefines portable party audio with a balance of power, design and convenience. The new models also feature the Samsung Grip & Roll design, with a bottom grip slot and integrated handle on the ST40F model, and the addition of wheels and a telescopic handle on the ST50F model for effortless mobility. Each model has been designed to deliver an elevated audio experience that matches a variety of needs:

  • Sound Tower ST50F: Up to 18 hours of battery life, 6.5” dual woofers, 1” dual dome tweeters, telescopic handle + wheels, IPX4 water resistance.
  • Sound Tower ST40F: Up to 12 hours of battery life, 5.25” dual woofers, 3/4” dual dome tweeters, integrated handle, IPX4 water resistance.

Vibrant Party Lights+ For Every Mood

The Sound Tower’s Party Lights+ system transforms any gathering into an immersive audiovisual experience. With five mood presets and six dynamic lighting patterns, you can set the perfect vibe using the revamped Samsung Sound Tower App, which provides seamless control of your lights and acoustic preferences.

The system reacts in real time, analyzing music beats and frequencies to activate dozens of LEDs in sync with the rhythm. Customizable mood options include a wide range of effects, movements and colors, including Wave, Trail, Spark, Breeze, Flow and Flare — making it easy to create atmospheres that range from “Festival” to “Chill.”

Upgraded LED lighting extends across five key areas of the speaker to deliver a 360° effect:

  • Track light: an iconic LED racetrack-style light that surrounds the two woofer units to display vivid patterns.
  • Ring light: LED lights highlight powerful colors around the two tweeter units.
  • Line lights: four perimeter line lights that frame the body of the speaker for a moody effect.
  • Crystal lights: centered at the base and the foot of the speaker to produce an energizing atmosphere.
  • Handle light: doubles as a functional detail, illuminating the control panel and providing support for a tablet or smartphone for easy interaction and control of music and settings.

Key Features Include:

  • Up to 18-hour battery life and IPX4 water resistance for continuous, worry-free playtime – even outdoors
  • Redesigned acoustic structure for rich, room-filling sound with customizable bass
  • Four sound modes (Standard, Wide, Stadium, Outdoor) to match any setting
  • Party Lights+ system with five mood presets and six lighting patterns that sync to the beat
  • DJ Booth & Karaoke modes plus guitar input for performance-ready fun
  • Multi-speaker pairing using Auracast™ Group Play or Stereo Play
  • Grip & Roll design with integrated handles and wheels for easy portability
  • Revamped Sound Tower app for seamless control of your lights and acoustic preferences

Available this month at Samsung.com and select retailers, the ST50F ($699.99) and ST40F ($499.99) are built to deliver the ultimate listening experience, wherever it takes you. We’ll follow up once the links are live!

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