You wouldn’t believe its been 30+ years since a very young Tony Hawk played as the stunt double for iconic cereal mascot Tony the Tiger in a Frost Flakes commercial from the 1990s. Fast forward to 2025 and they are meeting up once again with Tony Hawk now being the legend in the skating game and getting a remake of his Pro Skater 3 and Pro Skater 4 titles that launched in the early 2000s.
This collaboration will be interesting as it will showcase Tony the Tiger and Tony Hawk on each others respective brands. There will be special edition Frosted Flakes cereals aka Tony x Tony boxes that can give five fans a chance to win limited edition skateboards. On the gaming side you will be able to take advantage of rocking some tiger themed gear and accessories.
Also these two will be pairing up once again at Tony Hawk’s Vert Alert on July 18 & 19th.
You can scroll down for more details and also check the Vert Alert link as well.
Tony the Tiger® and Tony Hawk Reunite to Celebrate Their 30+ Years of Friendship
From the streets to the ramps, and to your bowl of cereal, these two are turning up the heat in the skateboarding and gaming worlds with their latest collaboration.
BATTLE CREEK, Mich., June 30, 2025 /PRNewswire/ – The legendary partnership between Tony the Tiger and world-renowned skateboarder Tony Hawk is igniting once again to celebrate something big. Their friendship, which started with Tony Hawk serving as Tony the Tiger’s stunt double in a ‘90s advertisement, captured both icons’ enthusiastic attitudes and desire to motivate youth to be courageous and get active. This time, their reunion will take to the physical and digital skatepark – via the launch of Tony Hawk’s Pro Skater 3 + 4 and at the live Vert Alert Legends Demo and skateboarding competition.
“I’ve been a fan of Tony the Tiger since I was a kid,” said Tony Hawk. “It’s been an incredible journey, from originally doing stunts for Tony to reuniting over 30 years later, and I’m honored to still be associated with the most iconic Tiger in the world.”
In Tony Hawk’s Pro Skater 3+4 video game, players can dive into tiger-themed gear and accessories, channeling Tony the Tiger’s energy on virtual ramps. Available now for pre-order, the game promises an epic ride across digital skateparks.
To commemorate the collaboration, limited-edition skateboards will be released for five lucky fans*. Complementing this release are exclusive Tony x Tony cereal packs, featuring autographed items from Tony Hawk and, of course, the timeless taste of Kellogg’s Frosted Flakes.
“We’ve been waiting for the perfect moment to bring these two Tonys back together, and it couldn’t be better timed,” said Ryan Versfeld, Brand Marketing Director at WK Kellogg Co. “We’re excited to support Tony Hawk with these unique experiences for the next generation to encourage them to do what they love!”
The legendary duos’ reunion will hit its peak at the two-day Vert Alert at the University of Utah, a global gathering of skateboarding talent, which will be free and open to the public. There, both Tonys will hype up participants in the exhilarating competition – reminding us that each skater fueled by confidence is a gr-r-reat one.
Pre-order Tony Hawk’s Pro Skater 3+4 here and stay connected with updates and exclusive behind-the-scenes content by following @kelloggsfrostedflakes.
*NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia who are sixteen (16) years of age or older at time of entry. Begins 6/30 at 12:00:00 AM (ET) and ends 7/11 at 11:59:59 PM (ET). For details on how to enter and/or for complete Official Rules, go to our link in bio. Subject to complete Official Rules. Void where prohibited. Sponsor: WK Kellogg Co, One Kellogg Square, North Tower, Battle Creek, MI 49016. 2025 WK Kellogg Co
