Some are unaware of the results from blue light and how it can effect your body overall. While Roka already has blue light glasses on the market they look to be taking it a step further.
They have been working with Dr. Andrew Huberman who is a neuroscientist from Stanford and podcaster. Unlike sunglasses these are typically to be worn once the sun goes down. They feature orange tinted lenses to help reduce cortisol stress hormone during the day.
Summary:
- Blue Light and Sleep: Blocking blue light is crucial for melatonin production, aiding natural sleep patterns as seen in camping scenarios.
- Wakefulness Management: For those needing to stay awake, the focus should be on eliminating blue light to maintain the sleep cycle without affecting melatonin.
- Cortisol Regulation: The Wind Down glasses help lower cortisol levels by blocking blue light, facilitating better sleep quality.
- Photophobia Relief: These glasses alleviate discomfort from harsh blue light, benefiting those sensitive to light and enhancing sleep.
- Vision Health: While red light has benefits, the orange-tinted lenses of Wind Down glasses primarily aim to filter harmful blue light for visual comfort and well-being.
They look to be coming in a range of styles so you can pick your favorite pair of Roka.
Austin, TX – November 01, 2024 – ROKA, the leader in performance eyewear for active people, is proud to announce the release of the ROKA x Huberman Wind Down Collection. This new line of blue light-blocking glasses is specifically designed to help individuals wind down at the end of the day, improving sleep quality and supporting overall mental and physical health.
As the digital age continues to permeate our lives, exposure to blue light from screens and
artificial lighting can disrupt our circadian rhythms, leading to difficulties in falling asleep and maintaining a steady sleep pattern. The ROKA x Huberman Wind Down collection utilizes a red tinted lens to block specific wavelengths of blue and green light that activate the retinal ganglion cells in our eyes—cells that signal to your brain whether it’s time to be alert or to rest.
Andrew Huberman, a prominent Stanford neuroscientist and advocate for optimal health
practices, emphasizes the importance of light in regulating alertness and sleepiness. “One of the primary determinants of whether you feel really alert or sleepy is light—particularly light perceived by your eyes,” says Huberman. “The Wind Down glasses are designed to be worn specifically in the evening and at night when you want to wind down, reducing the blue light inputs that contradict natural circadian rhythms and allowing you to transition to a calmer, sleep-ready state.”
In addition to promoting better sleep, these glasses also help regulate cortisol levels. High
cortisol levels at night can lead to increased anxiety and disrupt sleep quality. The Wind Down glasses help to keep cortisol levels low in the evening, fostering a more relaxed state that is conducive to sleep.
“Research shows that maintaining low cortisol levels at night is beneficial for both physical and mental health,” Huberman adds. “These glasses provide an effective way to manage your light exposure in the evening, allowing you to optimize your body’s natural rhythms.”
ROKA is committed to enhancing the quality of life for its customers through innovative design and superior performance. ROKA consistently delivers high-quality products that meet the demands of active individuals. The Wind Down Collection exemplifies this commitment by addressing the critical need for better sleep and overall well-being through simple technological solutions.
“Our mission at ROKA is to help people unlock their full potential, and we believe that
high-quality eyewear should not only enhance performance, but also support overall health and wellness,” stated Rob Canales, Co-Founder and CEO of ROKA. “We’re extremely excited to partner with Dr. Huberman to combine his scientific expertise with our innovative eyewear to help athletes and active individuals optimize their well-being.”
The ROKA x Huberman Wind Down Collection is now available for purchase on ROKA.com across a variety of non-prescription styles. Readers and prescription lenses for this collection will be available soon. For additional information about the collection and its benefits, please visit www.roka.com.
