Dolby continues its “Love More” campaign teaming with Jin from BTS fame on a short film to celebrating his upcoming solo album called “Happy”,
The short film will feature Jin’s first single “I’ll Be There”. You can check out the new video below:
Dolby will also be launching a digital fan site for ARMY at LoveMoreinDolby. They will be able to learn more about Dolby Atmos and how it works with devices like Samsung’s Galaxy Z Flip 6, soundbars, etc.
Dolby and Jin from BTS Celebrate His New Single
“I’ll Be There” in Dolby Atmos
SAN FRANCISCO – October 25, 2024 – Dolby Laboratories, Inc. (NYSE:
DLB), a leader in immersive entertainment experiences, is teaming up with
Jin of 21st century pop icons BTS in the latest chapter of the “Love More in
Dolby” global brand campaign. Jin stars in the commercial to celebrate his
new single “I’ll Be There,” which is now available globally in Dolby Atmos.
Following the single “I’ll Be There,” Jin’s highly anticipated first solo album
Happy is set to release in Dolby Atmos worldwide on November 15th.
“When I first heard my new music in Dolby Atmos, I was truly amazed by the
incredibly vivid and immersive experience. It felt like you are right inside the
music,” said Jin. “The theme of this new single and the new album is
‘happiness.’ I wanted ARMY (BTS’ fandom) to fully experience the unique
flavors of happiness through each song. Now, with Dolby Atmos, I believe fans
around the world will feel the exact emotions that I wanted to share, more
deeply.”
“Jin has captivated audiences worldwide through his incredible performances
and extraordinary ability to convey emotion through his music,” said Todd
Pendleton, Senior Vice President and Chief Marketing Officer, Dolby
Laboratories. “With Dolby Atmos, fans will feel even more connected to Jin as
they are drawn into the fun sing-along moments and musical details of ‘I’ll Be
There’ and his upcoming album.”
Dolby Atmos is a completely new way to create and experience music that
delivers artistic expression at its fullest capacity, forging a deeper connection
between artists and their fans. Music in Dolby Atmos goes beyond the ordinary
listening experience by putting listeners inside the song, revealing every detail
of the music with unparalleled clarity and depth. Whether it’s hearing the
layers of instruments move all around, catching the subtle breath a singer
takes between lyrics, or being enveloped in a wave of melodies, nothing
compares to hearing music in Dolby Atmos.
Directed by GRAMMY®-nominated music video director and filmmaker Colin
Tilley, the campaign’s commercial explores how Dolby Atmos can transform
an everyday moment into an extraordinary experience by putting fans right
into the heart of the music scenes, where Jin delivers the powerful
performances BTS is known for.
