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  • Telecommunications

Verizon Rebrands with New Logo, New myHome Plan

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Published on June 26, 2024
Author
Jason Million

Today ushers in a new era for Verizon with some interesting changes to its branding and intro to a new plan. This all starts the new campaign which reminds of the memorable “Can You Hear Me Now?” ads back in the day.

For starters is the usual Verizon logo with the black letter is changing to red with a yellow glow. This still stays in line with the Verizon name –  Veritas (truth) and Horizon (the future of possibility). The new design should be interesting to see how it plays out across my forms of media whether its on TV or in imagery.

Next up from Verizon will be myHome which will build upon its myPlan offering. It will be geared more towards Verizon Home Internet customers allowing them to combine their internet with various “perks” to get more bang for your buck. It can basically go like this:

  • Choose the available Fios, 5G Home or LTE Home internet plan that matches their household needs. 
  • Choose the content perks (think: Netflix & Max, Disney Bundle, Apple One, and more)from top streaming services for just $10/month per perk, often attained at a discount compared to subscribing on your own. 
  • Choose from connected home perks like Cloud storage, Walmart+ and our new Home Device Advisory perk. 
  • Choose the Live TV option you want either Fios TV or YouTube TV.

Other cool options Verizon will be adding starting today is Guaranteed trade-ins, Verizon Access, and Verizon Business Complete.

  • Guaranteed trade in: Starting June 26, Verizon is taking its best phone trade-in offer to a new level, expanding eligibility for both new and existing myPlan customers on all Unlimited plans.  Customers can trade in any model of Apple, Samsung and Google smartphones in any condition for top trade-in value, guaranteed. And Verizon is the only carrier to make this guarantee.
  • Verizon Access: This premium program for all Verizon customers provides access to incredible pre-sales, free giveaways and highly sought-after events like concerts, music festivals, red carpet movie premieres and more. It kicks off June 26 with tickets to Copa-America matches and access to week 1 NFL games and  June 27 with pre-sale access to Jelly Roll’s upcoming tour. 
  • Verizon Business Complete: This end-to-end smartphone management solution allows customers flexibility in how they produce and provision devices for their business in everything from shipping and setup to replacement and recycling.
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