Samsung Galaxy is teaming with NRG which is a mega huge esports company. They will be securing naming rights to their PUBG Mobile team now titled NRG Samsung. With this Samsung will be their exclusive mobile device partner which will be used in all forms of media for them whether its gaming or tweeting.
Full Squad Gaming which is also under the NRG umbrella and been known for some of the viral videos they have across the gaming internet. They will be able to first-hand showcase Samsung’s plethora of devices to game with such as tablets, watches, and their flagship the Samsung Galaxy S24 Ultra.
Check out the video announcing the new partnership:
LOS ANGELES (March 5, 2024) – Setting a new standard in the esports, gaming and mobile industry, NRG, the premier gaming and entertainment powerhouse, Full Squad Gaming, a leader in digital media and a champion of the social gaming community, and Samsung, the internationally recognized industry leader in technology, announced today a dynamic new collaboration. This significant and groundbreaking deal extends beyond traditional gaming partnerships, embodying a global vision for esports and mobile gaming. By authentically integrating Samsung’s cutting-edge technology with NRG’s competitive prowess and Full Squad Gaming’s audience reach and content creation expertise, this strategic alliance is set to redefine mobile gaming experiences, offering innovative activations that resonate worldwide. Not just about enhancing the gaming landscape; this initiative outlines a clear commitment by both organizations to set new industry standards, demonstrating how technology, content and creativity can converge to create a global gaming community that is more connected, engaging and vibrant than ever before.
To begin, Samsung secures full naming rights to NRG’s newest addition: a PUBG Mobile team, aptly named NRG Samsung. The introduction of this premiere esports competitor marks a significant step forward in competitive mobile gaming, demonstrating NRG’s continued dedication to international growth. With NRG Samsung, the two organizations will solidify their elite competitive status, and become synonymous with excellence in mobile esports. With Samsung as the exclusive mobile device partner, every game, video, tweet and post will spotlight the unmatched performance of Samsung’s devices, including the new Samsung Galaxy S24 Ultra, offering natural product integration in one of the world’s most popular mobile esports titles.
In addition to fielding a competitive esports team, Samsung and Full Squad Gaming will take this innovative new partnership on the road, bringing gaming directly to legions of fans from coast to coast with SAMSUNG x FSG SUPER SPRING BREAK. This spring break, fan favorite members of the Squad will travel to where the gamers are at, cultural hotspots like Venice Beach to the Coachella Valley Music and Arts Festival, showcasing Samsung’s mobile gaming prowess through exciting stunts and challenges, engaging with fans in a man-on-the-street style that highlights Samsung’s suite of mobile devices, including Galaxy tablets, watches, earbuds and more.
And the fun doesn’t stop in the spring. The FULL SQUAD COLLEGE GAMING TOUR will energize back-to-school with a tour of major college campuses. This campaign, featuring high-profile FSG talent, blends engaging live events and viral competitions into the college scene. Students and athletes will be drawn into cook-offs, trivia and gaming contests using Samsung’s Galaxy Z Series phones, aiming for valuable Samsung prizes. Demonstrating the versatility of the Galaxy ecosystem, the tour will integrate Samsung’s innovative products into the college lifestyle, emphasizing how they can elevate both gaming and academic experiences. This initiative highlights the seamless integration of education, sports and gaming, offering an immersive and interactive showcase of technology’s role in enhancing campus life.
Central to the mission of Full Squad Gaming is the mantra Never Stop Gaming, a call to action for gamers globally to engage, innovate and expand their horizons. Samsung and FSG are united in their commitment to content creation that inspires a worldwide community, making gaming accessible and enjoyable for casual players while promoting inclusivity and innovation. Together, these entities, in tandem with NRG, introduce SAMSUNG GAME JAM, an ambitious competition aimed at spotlighting emerging mobile gaming talents. This initiative provides independent developers a never-before-seen opportunity to unveil their innovative concepts, vie for a significant cash prize and seize the chance to showcase their game on an international stage to a global audience. Far more than just a competition, this initiative acts as a portal for up-and-coming talents to enter the gaming industry, ensuring their creations are supported and showcased across a broad network. This effort highlights the collective dedication to broadening the gaming landscape by embracing and uplifting new voices and creative visions.
To round out the partnership’s robust initiatives, Samsung has been elevated to be the presenting partner of premiere SQUADCAST episodes, Full Squad Gaming’s viral gaming and pop culture show streamed live on TikTok, promising a flexible showcase of Samsung’s gaming ecosystem. With episodes filmed on Samsung Galaxy smartphones and the brand woven throughout the content, the partnership taps into discussions on gaming, sports and pop culture to engage a broad audience. Complementing this, FSG will do what they do best and produce a series of short-form content, shot entirely on Samsung devices, designed to blow minds and sustain a captive audience all year round.
“The launch of the NRG Samsung team, and this partnership with Samsung, marks a significant milestone in our journey,” says Andy Miller, CEO of NRG. “As a global brand at the forefront of the esports industry, NRG’s latest venture into mobile gaming through this partnership underscores our commitment to innovation and global reach. This marquee partnership is a testament to our resilience and leadership, showcasing our ability to not only navigate but also thrive in a competitive landscape. By harnessing Samsung’s technological prowess, together, we’re embarking on a journey to create unforgettable experiences, foster a global gaming community and prove that the future of mobile esports is bright and boundless.”
“As we embark on this innovative partnership with NRG and Full Squad Gaming, we are not just aiming to redefine the mobile gaming and esports landscape; we are setting a new standard for how technology can unite, empower, and inspire communities across the globe,” said Olga Suvorova, Vice President, Mobile eXperience Marketing at Samsung Electronics America. “Our collaboration is a testament to Samsung’s commitment to innovation, not only in our products but in creating experiences that resonate with gamers and tech enthusiasts alike. We are excited to leverage our technology to bring people together, fostering a spirit of creativity and competition that can only be found in the gaming world. This is more than a partnership; it is a journey towards unlocking the full potential of gaming, powered by Samsung’s cutting-edge technology.”
Stay tuned for an unforgettable year of gaming, challenges, and community engagement as NRG, Full Squad Gaming and Samsung redefine the landscape of mobile gaming.
