If you happen to be in SXSW for the week or even in Austin Texas in general you may want to make a stop by the Dolby House. It’s a showcase providing you with different ways of getting immersed in all things Dolby. Whether that’s movies, music, sports, streaming or podcasts there is something for everyone at the installation. Eight installations to be exact ranging from a first look at Mercedes’ exclusive top-of-the-line S-Class sedan and Sonos’ newest Dolby Atmos smart speaker, the Era 300.

Free food and drinks will be served daily, including daily food truck appearances from Waffle Love – a local Austin favorite.


Saturday, March 11

  • Sound of Siloes: Audio in the future (1-2pm CT)
  • Dolby Atmos for Gaming (3-5pm CT)

Sunday, March 12

  • The Future of Film Festivals (12-1pm CT) 
  • The Sound of Pi with Sound Supervisor Craig Henighan (2-3pm CT) 
  • Building Brands by Leveraging Culture, Creators, and Celebrities (4-5pm CT)
  • Dolby XR Industry Happy Hour (5:30-7:30pm CT)

Monday, March 13

  • Creative Storytelling: Making an Independent Film with director Emma Westenberg, (You Sing Loud, I Sing Louder) and director Hannah Pearl Utt, (Cora Bora) (2:30 – 3:30pm CT) 
  • Free the Work Meet-Up (4-6pm CT)

Tuesday, March 14

  • Artist-Preneurship: Navigating the Modern Music Business (1-2pm CT)
  • On Deck Live Performances (3-5pm CT)
  • The Digilogue: SXSW Kickoff Party (6-9pm CT)

Wednesday, March 15

  • Can we tell you a story? Storytime with XR Creators (12-1pm CT)
  • Creating Immersive Fan Experiences with XR Technologies ft. The Koko Project (1:30-2:30pm CT)

Thursday, March 16

  • The Sound of Evil Dead Rise with Lee Cronin (director) and sound designer Peter Albrechtsen (12-1pm CT)
  • Creative Empowerment & Dolby Atmos Music with Jason Kpana, SVP, Artist & Label Relations, TIDAL and Special Guest TBA (2pm-3pm CT)  
  • 1:1 with Artist, Producer, and Rapper SwaVay (Def Jam) (4:30-5:30pm CT)

Friday, March 17

  • Dolby Atmos Music Accelerator Wrap Up Party (4-7pm CT)

*Free food and drinks served daily.

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