[Written By External Partner]
The online casino industry is hopping, and there has arguably never been a better time to get in on the business. More and more people are trying online gambling for the first time and the games have reached a quality that has mainstream appeal.
On top of that, states, provinces and countries around the world are rethinking their stance on gambling and sports betting and starting to either liberalize or legalize gambling regulations.
While this is a great time to start out in the online gambling industry, it is also a fiercely competitive market. Below are a few of the top marketing essentials which anyone starting out in the online casino industry should be aware of and implement.
Do your research
First and foremost, it is essential to do your research. This is the most important step when starting a company regardless of the industry you are entering into or the experience you have. Due diligence is always important so that you will know what to look out for and how to set yourself apart from the competition.
In your research, you should determine where you want to be based, which body you want to be licensed by, whether you want to include sports betting options as well as casino games, and the type of individual you want to appeal to.
These days, digital marketing is considered an essential aspect of any marketing plan, and this is particularly true for digital industries such as online gambling and sports betting. In order to attract the right gamers, you will want to ensure that your digital market plan boosts your profile online (your SEO).
You should also experiment with digital targeted advertising to ensure that your ads are seen by the people who are most likely to be interested.
There are now many different tools and platforms available to help with marketing in the industry, but arguably none of them is as effective as GiG, which works to improve your presence in the iGaming world. Although GiG offers a number of services, the GiG managed services offer is one of the best for marketing, as it provides business owners help with every aspect of marketing from media to campaigns and customer acquisition.
Traditional marketing techniques such as print media are not as well suited to new online casinos which are just starting to break into the industry. Instead of investing in flyers, newspaper ads or billboards, you are likely to be better served by online advertising and investing in improving your casino’s SEO.
This is likely something that you will discover in your research. Only the biggest online casino and sports betting companies tend to use traditional, print marketing strategies. The rest rely almost solely on digital marketing.
Scope out the competition
As part of your marketing, it is important to scope out your competition. This is an intensely competitive industry, and everyone is always trying to get the edge on everyone else.
One of the primary ways in which online casinos try to stand out from the crowd is by offering welcome bonuses. These are bonuses given to new registrants who are just starting out on the platform for the first time.
The bonuses typically include a deposit match up to a certain amount, free spins on certain games or free cash bonuses. Some of the bonuses are certainly better than others and are more likely to attract new customers.
You can easily and quickly do your research by reading reviews of your competitors and determining what their registration bonuses are. After this, you can decide what is appropriate for your own platform to offer.
Write (and read!) the fine print
Some countries have strict legislation when it comes to the advertising of gambling and betting services. In order to avoid costly fines and legal fees, do your research first and find out whether or not you are able to advertise your casino in particular countries and regions. It may slow you down initially, but it will be worth the additional effort.
Stay ahead of the trends
Another important marketing tip is to stay on top of the trends in the industry and quickly incorporate relevant trends into your platform offerings. For example, now that cryptocurrencies have become incredibly popular, many casinos have started accepting cryptocurrencies as payment methods.
You can stay on top of the trends by following industry news and keeping an eye on competitors.