Samsung Smart TVs to feature iTunes Movies and TV Shows app and More.

A few days ago Samsung Electronics Co., Ltd. officially announced it will offering iTunes Movies and TV Shows app and Apple AirPlay 2 support on 2019 Samsung Smart TV models beginning this spring. If you recently purchased Samsung 2018 Smart TVs models, you’re in luck. The option will also be made available via a firmware update.

As there are a lot of people invested and well deeply embedded in the Apple ecosystem, this is some great news. With the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers will soon be able to access their existing iTunes library, browse the iTunes Store and buy or rent from a selection of hundreds of thousands of movies and TV episodes. At the moment, Apple currently boasts the largest selection of 4K HDR movies available. iTunes Movies and TV Shows promised to work seamlessly with Samsung’s Smart TV Services, this includes Universal Guide, the New Bixby, and Search features creating a seemingly consistent experience across the platform. Previous to this option, Apple users needed to purchase an Apple TV device in order to achieve a similar level of experience (minus the Samsung integration, of course).

According to Samsung, With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Service Business of Visual Display at Samsung Electronics. “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”

“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad, and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, senior vice president of Internet Software and Services at Apple.

With competition growling in the digital library market and as more and more people are appreciating the benefits of easily accessing their music and video libraries, this new partnership with Apple and Samsung has the potential of being a great match. I’m curious if this may even expand to Samsung’s flagship mobile devices.

An exact date of launch was not given, check back here for an update when available.