Microsoft Store NYC (7)

Today is finally here and Microsoft has opened the doors of their flagship store on the trendy Manhattan streets of New York City. Located near 53rd st and Fifth Ave, it’s not too far from the good old subways of NYC or even the world-famous Central Park which is a few blocks down 5th. It is the first true flagship store in NYC as I have visited their popup store a couple of years back in Times Square and even been to their kiosk location in Columbus Circle a few times.

The Fifth Ave location is two floors of hands-on experiences from Microsoft ranging from checking out the latest Microsoft Surface Pro 4 & Book devices to gearing up to play the newest Xbox One game coming out later tonight Halo 5: Guardians.
The Microsoft Flagship Store offers best-in-class products that take advantage of powerful and versatile hardware to unlock new Windows 10 experiences, including new Surface, Lumia and Microsoft Band devices, Signature Edition PCs, Xbox One, Office, a variety of accessories, and more. Local New York residents and visitors alike are invited to experience the energy, expertise and service that Microsoft stores associates are known for.

Here are some of the awesome features you can look forward to at the Fifth Ave Microsoft Store :

  • Answer Desk. A one-stop shop for technical questions, troubleshooting and repairs regardless of device or where it was purchased. Free services include Windows 10 assessment, extended diagnostics on any device, software repair or support, virus and malware removal, PC tuneups, and more.
  • Community Theater. In the largest Microsoft store theater space to date, customers can learn from experts how to use Microsoft’s latest and most popular products for their everyday work and lives. The theater is used for training sessions and also hosts activities for local community organizations and other in-store events.
  • Immersive video walls. High-definition video walls and digital signage will be featured throughout the Microsoft Flagship Store to engage directly with visitors while streaming videos, images and information. A two-story video wall behind the Answer Desk can be seen on either one of the two floors, customers can play Xbox One on video walls while surrounded in directional sound, and the Community Theater features a large plasma touch-screen running Windows that can be used during training sessions.
  • Culture Wall. Designed to display digital imagery representative of the vibrant Fifth Avenue shopping district culture, the exterior wall is part of Microsoft’s vision of becoming an integral member of the community. The culture wall will display noncommercial, artistic images that will compliment the architecture and façade of the building.

We got to hang out at the Microsoft Store a few days before and get a nice feel of the store layout. I like how they have everything sectioned such as your Lumia smartphones to your Surface devices. Its pretty well-organized and you can’t help but gaze at those huge displays showcased against the walls.

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If you can make sure you head out to the store to check out all the festivities including a Halo 5 Launch Party.

Halo Launch

To celebrate the launch of Halo 5, Microsoft is also hosting a midnight launch event. Fans can get there starting at 9pm. During the event, the “Halo 5: Live” launch celebration show will be broadcast in the store, while fans and special guests get early gameplay, access to giveaways, food and more — all culminating with the release of one of the year’s most-anticipated Xbox titles. Fans will also have the chance to win a trip for two to Seattle for an exclusive tour of Xbox and 343 Industries, creators of the Halo franchise.

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