It should be no surprise that third party accessory makers are already jumping at the chance to make something for the Apple Watch. Most will probably make stylish watch bands while others will go with something you don’t usually find on a timepiece, a protective “case.” X-Doria announced that they are coming out with a product called the Defense Edge guards which is essentially a case for your Apple Watch that protects the watch casing.

The Defense Edge is an aluminum guard with a rubber inner lining that protects the Apple Watch from scratches and chocks. It’s a snap on design and will come in gold, silver, blue, and red. The Defense Edge will cost $29.99 and be available exclusively at Best Buy locations.

Press Release

SANTA MONICA, Calif – March 9, 2015X-Doria, a maker of fashion-forward accessories for mobile lifestyles, announces the availability of its new line of Defense Edge guards for Apple Watch. Defense Edge combines a premium machined aluminum exterior and functional design, keeping the device protected yet accessible at all times.

Defense Edge for Apple Watch features a co-molded protective aluminum exterior with a rubber lining that protects your watch from scratches and shocks. An easy snap on design allows for quick installation. Available in a variety of colors, users can customize the color of their Apple Watch. Defense Edge will be available in Gold, Silver, Blue and Red.

Defense Edge will be available for both the 42 mm and 38 mm sizes and is compatible with all Apple Watch collections and wristbands.

“With the excitement surrounding Apple’s Watch, we knew it was necessary to quickly provide our customers with a multi-functional, premium looking protective guard for the Watch,” said Eddie Lee, Director of Industrial Design. “Defense Edge combines protection and functionality with elegant design aesthetics.”


Defense Edge for Apple Watch retails for $29.99 U.S. MSRP and will be available at Best Buy, BestBuy.com and http://www.x-doria.com in April 2015. Red and Blue Defense Edge are available exclusively at Best Buy.

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