my_2nd_brain

Think Tank Photo today announced the availability of their new My 2nd Brain bag designed specifically with Apple products in mind. These bags were designed to hold either an iPad or Macbook and all the accessories that come with those devices including chargers and cables and other miscellaneous things. There are four bags in the collection ranging in size with one made especially for the iPad while he other 3  will accommodate an 11″, 13″, or 15″ Macbook. Each bag is specifically taylored for specific devices and even have pockets and pouches that are matched for their accessories.

Each My 2nd Brain bag comes in three colors, Black, Harbor Blue, and Mist Green and feature quality materials and construction that you expect from Think Tank Photo. Prices start at $74.75 for the smallest bag and go all the way to $99.75 for he largest 15″ bag. They can be directly purchased from Think Tank Photo here.

Press Release

Santa Rosa, Calif. – It is because Apple® devices do things humans cannot that fans of Apple® laptops are emotionally and physically connected to their laptops, as though their laptops are their “second brains.”  Themselves die-hard fans of Apple® devices, the award-winning design team at Think Tank Photo just released the ultra thin My 2nd Brain bag collection.  The four bags were created with pockets specifically sized for Apple ® computers and accessories and all the tools needed to support a digital lifestyle.  And inside each bag is silk screened a question for our modern lives: “where would I be without you?”

Each case is built for a specific Mac® or iPad® computer with pouches and pockets matched to that product’s accessories.  The accessory compartments include clear zippered pockets and mesh pouches sized for Apple® chargers, cables, adapters and so much more.

Even iPhone® mobile digital devices or sunglasses have special plush pockets placed for easy access.

Each My 2nd Brain™ bag is built with high quality fabrics and metal hardware that complements the aluminum unibody finish of Apple® computers.  The front pocket unzips to expose a padded plush pouch sized for an iPad® or iPad Mini™ mobile digital device, as well as an organizer for pens and small accessories.  At the top of the bag is a plush pocket for an iPhone® mobile digital device that includes a pouch for earbuds or a Bluetooth® headset.

The main zippered storage area is lined on one side with several mesh pouches sized for Apple® chargers and accessories.  The other side of this storage area is lined with clear zippered pockets to safely hold Apple® adapters and smaller items.  The rear padded pocket is fitted to hold an iPad® mobile digital device or 11”, 13” or 15” Mac® laptop.  On the rear of the bag is an easy access pouch for documents.  Even the removable padded shoulder strap provides storage with a buckle and strap to secure full-size headphones.  All of this storage capacity is held in a bag that measures just 1.9” to 2.6” thick, depending on the Apple® product for which it was designed.

Product Details

  • My 2nd Brain™ Tablet: fits iPad® and iPhone® mobile digital devices with their accessories: power adapter, USB connection cable, camera connection kit, earbuds, stylus, monitor adapters, USB drives, SD/CF cards, pens, business cards, and other personal items.
  • My 2nd Brain™ 11: fits 11” MacBook Air® laptop plus iPad Mini™ and iPhone® mobile digital devices with their accessories: power adapter, super drive, portable hard drives, Ethernet adapter, USB hub, USB connection cable, earbuds, monitor adapters, USB drives, SD/CF cards, pens, business cards, and other personal items.
  • My 2nd Brain™ 13: fits 13” MacBook Pro® (or 13” MacBook Air®) laptop plus iPad® (Mini™ or original) and iPhone® mobile digital devices with accessories:

power adapter, portable hard drives, USB hub, USB connection cable, earbuds, monitor adapters, Ethernet cable, USB drives, SD/CF cards, pens, business cards, and other personal items.

  • My 2nd Brain™ 15: fits 15” MacBook Pro® laptop plus iPad® (Mini™ or original) and iPhone® mobile digital devices with accessories: power adapter, portable hard drives, USB hub, USB connection cable, earbuds, monitor adapters, Ethernet cable, USB drives, SD/CF cards, pens, business cards, and other personal items.

Series Features

  • Available in Black, Harbor Blue, and Mist Green.
  • Easily accessible iPhone® mobile digital device pocket with plush lining and earbud pouch.
  • Front pocket with plush pouch for iPad® or iPad Mini™ mobile digital device (product specific).
  • Organizer for pens, business cards, keys or other personal items.
  • Padded protection for your most valuable electronics.
  • Large rear pocket for documents or papers.
  • Removable shoulder strap with adjustable, non-slip pad.
  • Grab handle on top for quick pick-up.
  • Poly Ballistic fabric ensures durability while silver-toned liner provides a technical appearance.
  • Think Tank Photo’s “No Rhetoric” warranty.

Materials

Exterior

  • All fabric exterior treated with a durable water-resistant coating, plus fabric   underside has a polyurethane coating for superior water resistance
  • YKK® RC Fuse zippers
  • 20D velocity nylon and 600D brushed polyester
  • Dual-cross buckle, herringbone webbing
  • 3-ply bonded nylon thread

Interior

  • 210D silver-toned nylon lining
  • Nylex® fabric-lined iPhone® and iPad Mini™ pockets
  • 150D hexa mesh pockets
  • Closed-cell antilon foam
  • 3-ply bonded nylon thread

Specifications

My 2nd Brain™ Tablet

  • External Dimensions: 8.7” W x 10.6” H x 1.9” D (22 x 27 x 4.7 cm)
  • Rear iPad® mobile digital device Compartment: 7.9” W x 10” H x 0.8” D (20 x 25.5 x 2 cm)
  • Weight (with all accessories): 1.0 lbs (0.4 kg)

My 2nd Brain™ 11

  • External Dimensions: 8.7” W x 13” H x 2.2” D (22 x 33 x 5.5 cm)
  • Front iPad Mini™ mobile digital device pocket: 5.9” W x 9.1” H x 0.8” D (15 x 23 x 2 cm)
  • Rear Laptop Compartment: 8.1” W x 12.2” H x 1” D (20.5 x 31 x 2.5 cm)
  • Weight (with all accessories): 1.1 lbs (0.5 kg)

My 2nd Brain™ 13

  • External Dimensions: 10.2” W x 14” H x 2.4” D (26 x 35.5 x 6 cm)
  • Front iPad® mobile digital device pocket: 7.9” W x 10” H x 0.8” D (20 x 25.5 x 2 cm)
  • Rear Laptop Compartment: 9.1” W x 13” H x 1.2” D (23 x 33 x 3 cm)
  • Weight (with all accessories): 1.4 lbs (0.6 kg)

My 2nd Brain™ 15

  • External Dimensions: 10.2” W x 14.8 H x 2.6” D (26 x 37.5 x 6.5 cm)
  • Front iPad® mobile digital device pocket: 8.3” W x 11” H x 0.8” D (21 x 28 x 2 cm)
  • Rear Laptop Compartment: 9.8” W x 14.3” H x 1.4”
  • Weight (with all accessories): 1.5 lbs (0.7 kg)

Apple®, iPad®, iPhone®, Mac®, MacBook®, MacBook Pro®, and MacBook Air®, are registered trademarks of Apple Inc.

iPad Mini™, is a trademark of Apple Inc.

Bluetooth® is a registered trademark of Bluetooth Sig, Inc.

Nylex® is a registered trademark of Xamax Industries, Inc.

YKK® is a registered trademark of YKK Corporation.

About Think Tank Photo
Headquartered in Santa Rosa, California, Think Tank Photo (www.thinktankphoto.com) is a group of designers focused on studying how people work and developing inventive new carrying solutions that meet their needs. They are dedicated to using only the highest quality materials and design principles, and employing materials that are environmentally benign.

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