Bose Announces the SoundLink Mini Speaker: A New Kind of Ultra-Portable Bluetooth Speaker

Bose SoundLink Mini_01 So you just heard that Bose announced the QuietComfort 20, an impressive pair of in-ear headphones, but also today they announced the SoundLink Mini speaker. The SoundLink Mini speakers takes the great sound and power of their original SoundLink and packs it into a product that fits in the palm of your hand literally. I was the press event for the original SoundLink about 2 years ago, and their speaker (about the size of a small thick hardcover) impressively fill out a medium sized room. From the demo today, we were in about a small size room, and could hear the music loud and clearly as it moved around. This won’t fill up a hug space, but for personal to small group use (think weekend BBQ in the park), this should do a great job!

The new Bose SoundLink Mini will boast full range audio, clear mid-highs, more output, and great tonal balance, all in a ultra portable size. The presenter at the event pulled it out of his suit jacket pocket. Clocking in at 1.5 pounds it is about the same weight of your average tablet. When it arrives it will come with a charging cradle that can be use for home base use, and there will be accessories you can buy with it like the soft covers that come in Blue, Green, Orange and a travel bag (all sold separately). The SoundLink Mini will cost you about $199.95 and packs 7 hours of play user or more depending on the volume use. The soft covers will cost you about $24.95 and the travel bag $44.95. This will be available come July 11th. Check out the press release below.

Press Release

June 4, 2013 — Today, Bose ushered in a new era of portable audio by introducing its new Bose® QuietComfort® 20 in-ear noise cancelling headphones and Bose SoundLink® Mini Bluetooth® speaker. Both offer an entirely new experience when listening to a smart device or tablet, delivering performance that redefines what’s possible from mobile audio.

The new SoundLink® Mini speaker is a completely new Bose® SoundLink® family member. It fits in the palm of your hand, connects wirelessly to a smart device or tablet, and delivers a new level of performance for personal, out-loud listening.

“Handheld speakers aren’t new, but none are like the SoundLink Mini,” said Phil Hess, vice president of the Bose Home Entertainment Division. “Developing a smaller speaker wasn’t the goal and it wasn’t enough. The SoundLink Mini had to be small, and it had to offer better sound than any speaker of its size. And we believe it does.”

At 1.5 pounds, the SoundLink® Mini speaker weighs no more than the average tablet. It measures just 2.0”H x 7.1”W x 2.3”D — 30% the size and 50% the weight of the original SoundLink® Mobile speaker. With its anodized aluminum housing, it resists scratches and fingerprints, and is strong and durable enough for the rigors of everyday use.

The SoundLink® Mini speaker features several engineering advancements precisely integrated in its enclosure: two new passive radiators feature a patented surround to reproduce the lowest low notes. The proprietary passive radiators are driven by new custom-designed, high-efficiency Bose® transducers. Debuting in the SoundLink® Mini speaker, the new Bose transducers move twice the air as conventional same-size transducers and deliver clear mid- and high-frequencies. To optimize the audio output, Bose digital signal processing is integrated for tonally balanced sound at any listening level. The resulting experience is unprecedented: the SoundLink® Mini plays the full range of music — lifelike and powerful.
The SoundLink® Mini speaker uses Bluetooth® A2DP and a powerful antenna for a reliable wireless connection. It’s easy to pair and play, connecting to a mobile device at the touch of a button on the speaker’s control panel. The six most recently used Bluetooth devices are stored in memory, eliminating the need to pair again.

The SoundLink® Mini speaker comes with a charging cradle, making it easy to grab-and-go with your music, and a rechargeable lithium-ion battery for up to seven hours of listening. Accessory soft covers in orange, green and blue, and a travel bag, are also available for customization and convenience.
The SoundLink® Mini Bluetooth® speaker joins the acclaimed SoundLink® Bluetooth® Mobile speaker II in the Bose® Bluetooth® speaker product line.

Pricing, Accessories, Availability
SoundLink® Mini speaker preorders begin today. SoundLink® Mini speaker accessory soft covers will retail for $24.95; the travel bag will retail for $44.95. SoundLink® Mini speaker and its accessories will be sold through Bose stores, Bose.com, toll-free at 1-800-444-BOSE (2673), and select authorized dealers.

About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public
spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world — everywhere Bose does business.