This company went from being a unknown almost a year ago to getting world wide recongition with Michael Phelps sporting a different pair of Tracks every time he was going to take his Olympic gold medaling swims.
I got to hand it to them their marketing is brilliant including this one they had about Headphones for Cats which leads to this current collabo with House DJ deadmau5. Joel Zimmerman(deadmau5) and web designer Joshua Davis worked on this pretty nice mess of colors to create these eye catching headphones.
SOL REPUBLIC, committed to changing the world one listener at a time with high-quality headphones, today announced the deadmau5 Tracks HD headphones, produced in close cooperation with the multiple award-winning electronic music artist, and digital artist Joshua Davis.
Kevin Lee, SOL REPUBLIC CEO, said: “We didn’t want to make yet another artist headphone for namesake. However, some music artists are truly creative beyond music and have an interesting artistic view. Joel Zimmerman is one of them. What he created in the end with Joshua Davis is very cool interpretation of the world of Deadmau5, part controlled part not, which in itself says something.
We’re excited that Joel liked our Tracks headphone, the sound of it, look of it, and wanted to use it as a creative canvas. Like most art, it wasn’t designed for everyone. But for the deadmau5 fan and certainly for Joel Zimmerman, it’s a strong expression of sound and personal style, which is why we love it.”
Part illustration, part computer “controlled randomization” Joel Zimmerman aka deadmau5 and Joshua Davis, a frequent collaborator of deadmau5, worked together to create a digital interpretation of the world around deadmau5 that Joshua best describes as a “beautiful accident”.
Not only can the Tracks HDs handle all the dynamics and powerful bass of deadmau5 music, the design is a fun, energetic visual view point of Joel’s music and his iconic “mau5head”.
Like all SOL REPUBLIC Tracks HD headphones the deadmau5 model features v10 Sound Engines, for deeper bass, higher clarity and crisp vocals. Also, the Sound Engines, the virtually indestructible FlexTech™ headband and the detachable cable with three-button remote and mic are completely interchangeable with all other SOL REPUBLIC Tracks products.
The SOL REPUBLIC deadmau5 collaboration Tracks HD headphones are available now at major retailers worldwide including The Apple Store, Future Shop and Best Buy and online at SOLREPUBLIC.com for $149.99 MSRP.