The betting industry is seriously competitive, with bookmakers always looking to stand out from the crowd to make sure they attract new customers. Indeed, punters can be fickle and will often start betting with a new bookmaker for a myriad of reasons. Apart from promotions and betting offers, bookies also try to get into the forefront of technology to offer the best experience. Here are five ways they have done that in recent times:

Live Betting
Live betting is almost guaranteed to be offered by every good bookmaker, and it has transformed the way punters think about betting. Now instead of, say, picking some lines in an NFL match and hoping for the best, bettors will wait until the match starts, judge the momentum and bet accordingly. The experience has been improved again in recent times with odds updated in real time on bookmakers’ sites.

Best odds guaranteed

The best betting site for sports will almost always offer what is called Best Odds Guaranteed for horse racing. This means that you will get a better price if the odds change before your race. As an example, if you wanted to back the brilliant Samcro at 7/1 for the Champion Hurdle at Cheltenham (current odds from William Hill) and the horse started the race at 20/1, you would get paid the bigger price. Similarly, if you backed the favourite Tiger Roll at 20/1 for the Grand National, and the starting price was 40/1, you would receive double the funds. Moreover, the tech is now in place to monitor these fluctuations and ensure you get the extra cash immediately,

Build a Bet
This new innovation goes by different names with different bookies, with some calling it Request-a-Bet or Pick-your-Punt. Essentially it means that you can combine different elements to make a ‘super bet’ with accumulated odds. For example, if you liked the Patriots, currently at 6/1 (Bet365) to win Super Bowl LIII, you might also combine it with Tom Brady to be MVP (50/1), but also individual elements like the Patriots to win by 1-6 points and Rob Gronkowski to score 2 or more touchdowns. The point is that you can combine all the elements into one single bet with potentially mammoth odds. The tech is now available that these are decided almost instantly. A game changer in betting.

Most punters like to read up before they bet, so it’s no surprise that they are demanding that bookies are offer detailed data. It’s not enough for just a win loss record, they demand detailed stats on players, plays and so on. Most top bookies have gotten to grips with that, especially when it comes to the live betting options mentioned above. For example, at a glance you can see how many attacks, corners, throw ins and everything else have been made in a soccer match. Data means smart betting and punters are benefitting.

Live streaming on mobile
The ever-evolving, fast-paced world of technology has meant that we take some things for granted. But the fact we can now pick up a mobile phone and, effectively, watch any sports event in the world would not have been thought possible just a couple of decades ago. Bookies have been all over this two, snapping up right the broadcast everything from football games to major horse races. Again, from the punters’ perspective, it’s a game-changing tool that helps them be smarter with their betting.

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