Booq is releasing a new MacBook Air sleeve that is quite different to anything you’ve probably seen. Unlike your traditional zippered sleeve, the new Booq sleeve as no zipper and instead features a unique magnetic closure system that promises not to leave any scratches on your beautiful new MacBook Air. Simply just slide your MacBook Air into the sleeve and it will automatically seal itself.

It is available now for $39.35 for the 11″ and $49.95 for the 13″.

Press Release

Sierra Madre, California – (June 27, 2012) – Booq, a leading brand of premium laptop bags, backpacks and iPad carrying cases designed for creative pros, introduces the new Viper sleeve for MacBook Air (11 and 13-inch). The Viper sleeve’s snug fit and zipper-less design keep your MacBook Air protected, while upholding Apple’s original sleek and simplistic design. Booq’s Viper sleeve for MacBook Air is available today at for $39.95 (11”) or $49.95 (13”).

Simply insert your MacBook Air, thin edge first, and the sleeve’s unique magnetic closure seals it inside. The hassle-free and zipper-less design, completely eliminates zipper scratches and drops due to an unzipped case. Sized specifically for the MacBook Air, booq’s natural fiber sleeve provides everyday protection, while keeping your MacBook Air as ultra-slim and lightweight as Apple intended it.

“The MacBook Air is a beautiful, well-designed device,” says Thorsten Trotzenberg, Founder & CEO of Booq LLC. “There is no reason to add weight and unnecessary bulk to your MacBook Air. A sleeve should provide enough protection for everyday use, but still be slim and sleek, making it just as at home in a laptop bag as it is on its own . Viper sleeve keeps a low profile, makes zipper scratches non-existent, and the natural fiber style looks good from the coffee shop to the boardroom.”

Viper sleeve features include:
• Snug fit with hassle-free zipper-less magnetic closure
• Made from natural fiber
• Fits 11 and 13-inch MacBook Air
• Available in sand, gray, black and purple

The new Viper sleeve ships today and is available starting at $39.95 at andvarious retailers throughout the U.S. 

About booq:
Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come.

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