Jay-Z to start a Record label with Apple?

Jay-Z According to the Boy Genius Report, word is Jay-Z is signed to start a label with Apple Inc. As some of you may or may not know, Jay-Z has left Def Jam as of last month and will no longer be President of the label.

Apple LogoThis claim is coming from someone high up next to Jay-Z and it is rumored that this announcement will be made at MacWorld. Jay-Z and Steve Jobs are both great businessmen, and the move would make sense on a number of levels: The labels almost view iTunes as a competitor now, the industry is rapidly transforming, and whoever finds the magic formula for a new kind of label/distribution firm stands to make a lot of money as they establish the new paradigm of the industry. But is all this true as BGR claims or could this just be a rumor. If true, it would make for an interesting situation!