LoFi Squared: Lomography’s Diana Instant Square

Lomography Diana Instant Square Hero

Today, Lomography announced the launch of their newest instant camera that combines the imperfections of the Diana F “toy camera” with the retro-cool of Fujifilm’s Instax Square format film. For the photographer that longs for go-go boots and the flair of the 1960’s simple-use cameras, the Diana Instant Back + brings all the retro aesthetics to not just the camera but the image it produces. 

TECHNICAL SPECIFICATIONS via Lomography

Lomography Diana F Lenses

• Film Format: Fujifilm Instax Square Film

• Film Size: 86 mm x 72 mm

• Dimensions: (WxHxD) 140 mm x 115 mm x 98 mm

• Exposure Area: 62 mm x 62 mm

• Shutter Speed: N (1/60), B (Bulb Mode, Unlimited)

• Aperture: Manual settings, cloudy (f/11), partly sunny (f/19), sunny (f/32)

• Film Ejection Mechanism: Motorized

• Multiple Exposures: Unlimited

• Flash: Diana F+ Flash (with adapter, included in package), hot shoe (with adapter, included in package)

• Interchangeable Lens Mount: Diana F+ bayonet mount

• Focal Length of Kit Lens: 75 mm

• Zone Focusing Setting (kit lens): 1-2 m / 2-4 m / 4 m-infinity

• Tripod Mount: Yes

• Selfie Mirror: Yes

• Viewfinder: Reverse-Galilean, detachable

• Battery Supply: 4x AAA batteries (not included)

  • Filter Thread Diameter on 75 mm kit lens: 30.5 x 0.75

Why We’re Excited

Lomography Diana Instant Square Lifestyle

While the Diana family of cameras are often overlooked, even among film photographers, the Diana is a camera that puts creativity above everything else. The imperfections captured on this camera are the key draw to its appeal and with some practice, allow you to create a style of image that cannot be reproduced digitally (trust us, we’ve tried). The Diana is an interchangeable lens system camera and uses the Diana F+ bayonet mount which means you’ll be able to use any of the existing Diana F+ lenses including a 110 mm telephoto lens, 75 mm glass lens, 20 mm fisheye lens, 38 mm super-wide-angle lens, and a 55 mm wide-angle lens which comes with a close-up attachment.

The Kickstarter just went live today and for the super-early birds among you, they’re offering a steep discount on the new camera. While we typically shy away from covering Kickstarters, Lomography has a great track record of exceeding their Kickstarter goals and delivering on their promises. We think this is one worth checking out. Be sure to check out the gallery below including a handful of sample images. 

Sample Gallery

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