Getting Dapper with Mountain Dew For their Black Label Dew Launch

Mountain Dew Black Label Dew (4)

No one launches a new flavor of soda like Mountain Dew does apparently. With their launch of “Black Label Dew” they treated you with your very own sports jacket to finish off the evening. Ladies and gentlemen alike were able to partake but I have to say the men’s jacket was a bit more snazzy with the leather collar and even seen some ladies get those in smaller sizes.

Hip Hop artist Joey Bada$$, left, and pro skateboarder Theotis Beasley have a damn good time, with a touch of class, at an event for MTN DEW BLACK LABEL at Parlor, on Thursday, April 14, 2016 in New York. MTN DEW BLACK LABEL is A DEEPER DARKER DEW that's now available nationwide. (Jason DeCrow/AP Images for MTN DEW BLACK LABEL)
Hip Hop artist Joey Bada$$, left, and pro skateboarder Theotis Beasley

But back to the event which was about Mountain Dew’s latest concoction called “Black Label Dew“. Its labeled as a Dark Berry flavoring and looks like that. It kind of reminds me of Black Cherry with a mellow vibe. It has a sweet taste but doesn’t seem to have as much fizz as their other offerings. We did have it mixed up with vodka though and it definitely goes great with some alcohol.

Hip Hop artist Joey Bada$$ has a damn good time, with a touch of class, at an event for MTN DEW BLACK LABEL at Parlor, on Thursday, April 14, 2016 in New York. MTN DEW BLACK LABEL is A DEEPER DARKER DEW that's now available nationwide. (Jason DeCrow/AP Images for MTN DEW BLACK LABEL)
Hip Hop artist Joey Bada$$ getting fitted

Very chilled out atmosphere at Parlor down on 286 Spring St. Also to take part in the festivities they had Brooklyn rapper Joey Bada$$, pro skater Theotis Beasley and comedian Jermaine Fowler sipping on Dew and looking dapper as well.

You can grab a can of Black Label Dew where ever you would normally shop for Mountain Dew for about $1.89-$1.99 a can.

MTN DEW® BLACK LABEL®

  • 210 calories, per 16 oz. matte black can
  • 83 mg of caffeine, per 16 oz.
  • Made with real sugar, crafted dark berry flavor and herbal bitters

 

Pricing:

  • MSRP is $1.99, per 16 oz. can